Article Marketing

You must be asking, “What in the world is he talking about?” In article writing the rule is active over passive voice, always. Well, that is a good rule. Yet, we overlook the fact that passive has its place and sometimes is a good choice over active voice. Passive can be a preferable construction.

Besides being sometimes preferable, passive voice can also be profitable. Here are three reasons for choosing passive over active voice.

• Variety
• Emphasis
• Keywords

Variety

Active should be the predominant verb voice that you use throughout your article. It does help the reader understand what you are trying to say. It forces sentences to be more concise.

However, an article that uses active voice exclusively can be too staccato and sound like a monotonous drumbeat. Inserting an occasional passive voice sentence will add some variety. In fact, in some situations, you may not cialis online online pharmacy have a buy amoxicillin choice or it would be awkward to use active voice.

Example (passive): “It is written, ‘Thou shall not use passive voice’.” I do not know if anyone has ever written that statement or not.

To change it to active would be awkward. “God, Shakespeare, somebody wrote, ‘Thou shall not use passive voice’.” The passive sentence has buy cialis pill a certain mystique or quality that the buy cheap generic propecia active one does not have.

Emphasis

Another opportunity to use buy clomid tablets passive for emphasis is this example. Suppose you are writing an article on reasons why active is the preferred voice to use. One reason could be:

Example (passive): “Visuals are created in the reader’s mind by active voice.” Here the emphasis is on the reason, visuals. To change it to active: “Active voice creates visuals in the reader’s mind.” It is your choice.

Keywords

Here is where using passive is most profitable. As you know, emphasizing keywords is critical to SEO (Search Engine Optimization). As in the previous example, in the passive voice, you can bring those keywords to the forefront in your titles and in your opening paragraphs to capture the reader’s attention.

Example: Let us suppose that your keyword is “apple jelly”. In a title (passive): “Apple jelly is made from good apples.” To change it to active: “Good apples make good apple jelly.” But your keyword, “apple jelly”, may not be read because it is not at the forefront.

Do not abandon passive voice just because your teacher or some Cheap Levitra computer program tells you it is not the voice of choice. In some kamagra gels cases, it may be the voice of choice.

Are your article marketing sales suffering? Do you want to learn how to write, publish, and market your articles? Learn how to write, submit, and market your articles. amoxil 500mg Read this article writing review.

buy cytotec

C.A. Perez is a free-lance writer with twenty-five years experience in the corporate world. He now focuses on the Internet marketing community and publishes a blog dedicated to the new internet marketer. Visit his blog. To learn more about article marketing/writing visit http://article-writing.newbie-info.com.

Article Source:http://www.articlesbase.com/article-marketing-articles/article-writing-passive-voice-is-a-good-choice-over-active-voice-3-reasons-why-1537810.html

Related posts:

1. Article Writing – Passive Voice and Word Processors
2. Three Reasons Why You Should Be Enjoying Work – Writing For Life
3. Can Someone Answer A Question About Submitting Articles For Marketing Reasons?
4. The Top 4 Reasons Why You Should Be Article Marketing Your Business
5. 4 Key Reasons Why Articles Are The Best SEO Tools